One of the biggest trends in the beauty industry this year has been in eyelash enhancement. If you are not already familiar with them, these are products that stimulate the growth of your eyelashes for greater length and thickness. The majority of these eyelash enhancers relay on an ingredient called Bimatoprost. It is a prostaglandin analog that can be found in several non-drug cosmetics. There has been significant concern over some of the potential side effects which include blurred vision, redness, pain or burning around the eyes, and even permanent change in eye color. In 2007, the FDA issued a warning saying damage to the optic nerve could lead to decreased vision or blindness. By the time the warnings started to trickle out, consumers had already developed a strong liking for the results and have been seeking alternative eyelash enhancement products that do not contain Bimatoprost. Once such product is called LashAlive and it uses all natural ingredients to enhance the appearance of the eyelashes. In a 2008 clinical study, it was shown to improve the eyelashes of 64% of study participants within 21 days. After 56 days, that number jumped to an astounding 92%! This product has also passed several safety studies including a skin irritation study and an eye irritation study. This gives consumers the ability to use a product that delivers great results without the potential risks associated with Bimatoprost. Eyelash enhancement is here to stay in the cosmetic industry as our appetite for longer, thicker, and more beautiful eyelashes seems to grow larger by the day.